The tourism sector is becoming more and more consolidated as one of the priority sectors of the country’s economic development, this is also supported by statistics. One of the tourism products is natural tourism based on the spirit of sustainable tourism.

Protected natural areas in Albania offer opportunities for the development of rural, mountain, lake, wetland, marine tourism under the umbrella of ecotourism and outdoor activities (rafting, sports parachuting, mountain biking, fishing, mountain climbing, nature walking-hiking) , horse riding, study visits, etc.). Some of these activities are the main motive of the visits that foreign visitors undertake in the natural areas.

Currently, the protected areas cover 21% of the total area of the country’s territory. In recent years, these areas are attracting more and more visitors, local or foreign, reaching over 3.2 million in August 2023.

Protected areas are increasingly seen as potential areas for tourism promotion. More and more, there is a growing demand for the development of a special type of tourism in nature, which is essentially related to increasing the interest of tourists in protected areas.